Tuesday, May 18, 2010

Celibacy Over Soccer: England fans would give up sex for World Cup win.

According to a recent poll from UK-based milkshake brand Frijj, male England fans are so desperate to see the national team win the World Cup that 12% say they would give up sex for a year if it happened. About 10% said they'd dump their girlfriend. A third of the respondents are so keen for a first win since 1966 they would do the housework for 12 months.

Neuropsychologist David Lewis said the reason why fans would give up sex for a year is to be found in a region of the brain called the nucleus accumbens. "It floods mind and body with 'feel-good' chemicals when we anticipate something pleasurable," he said. "So you could say that fans are giving themselves an intense but perfectly legal high as they anticipate an English victory."

Although we wouldn't touch that poll with a 10-foot pole, you can chime in on our blog's "Who Will Win the World Cup?" poll. Want the US to win? Vote for 'em and show your support with one of our USA Flag soccer pins!


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